Irrespective of the outcome of the appeal by the National Pork Producers Council and the Farm Bureau on California Proposition #12 to be heard by SCOTUS in October, welfare activists are preparing campaigns to force conversion from conventional cages. This will be a response to a perception that major egg customers are wavering in their 2020 commitments to source eggs from other than conventional cages by 2025.

Mercy for Animals is a leader in the coercion of retailers and restaurants.  In coming months, it can be expected that resolutions will be advanced at annual meetings of public-traded companies. Social media will be used to force customers to reconfirm commitments and to specify progress in conversion to alternative housing systems.  It can be expected that companies that have complied or have made substantial progress in conversion will receive complimentary publicity compared to non-conforming vulnerable vulnerable companies that will targeted.