A recent survey conducted in May 2022 and available for purchase as the Convenience Experience Report investigated motivation by customers to use convenience stores and their specific needs.

Discounted fuel was a principal consideration for selecting a store.  Additional motivators included loyalty points, protection against credit card fraud and the availability of apps.  Gas price was overwhelmingly the most important factor in selecting a store among over 90 percent of respondents.  Approximately 64 percent will select the cheapest gas station if it involves proximity while the remainder will justify a more distant station, depending on price.

A high proportion of the respondents indicated the need for fast service both in pumping gas and in purchasing a snack or meal.  Over half of the respondents indicated that they would skip a purchase, depending on the length of the service line with a third deferring a purchase if more than two people are awaiting service.

The Convenience Experience Report suggested that a high proportion of respondents would be more willing to use a convenience store if there was a drive through.  An equal number favored an app that would unlock pumps.  Drivers with electric vehicles requested fast-charging stations that would encourage food purchases from suitably equipped convenience stores.