To mark opening their 23rd re-purposed store on Long Island, NY, Lidl will donate $1 to the Long Island Cares Food Bank for every new loyalty member signing up during the grand opening weekend. 

Lidl has experienced a difficult entry to the U.S. and initial projections for expansion have not materialized, resulting in changes in top management and strategy.

Globally, Lidl operates 11,000 stores in 32 nations and employs 310,000 worldwide.  As of June 2022, Lidl operates 170 stores in the U.S. and competes directly with deep discounter Aldi, offering low prices but also with a narrow range of products, the majority of which are private label.