Following the lead of Aldi a major force in deep discount groceries, Lidl US will reduce the price of approximately a hundred items in all 172 stores in the U.S. Discounts range from 10 percent for sirloin steak to 13 percent for canned fruit. Lidl president and CEO, Michal Lagunionek stated, "this price-cutting drive is part of Lidl's ongoing commitment to offer the best value in every community we serve".
Previous reports in EGG-NEWS have confirmed the 10.8 percent increase in April food-at-home index in April with a 14 percent hike from April 2021 for meat and poultry. In May, Aldi confirmed its policy on reducing prices in the 2,172-store chain across thirty-eight states.