A survey conducted by NEXT Insurance has demonstrated preferences for small, local restaurants as life returns to a semblance of normality after COVID restrictions. As a result of the pandemic, it is estimated that 80,000 restaurants in the U.S. closed either temporarily or permanently despite Federal emergency support.
The survey that involved 1,000 consumers showed a willingness to return to in-store dining with 94 percent of respondents planning to try local restaurants. Seventy percent of consumers have already eaten inside a restaurant with a third of the respondents seated outside. Those surveyed demonstrated a preference for local establishments based on perceptions of quality and ambience.
In commenting on the survey, Suzanne DuFore, Director of Research at NEXT Insurance stated, “Many Americans are feeling more comfortable returning to daily activities, and we are excited to see the ripple effects it will have on small businesses all around the country.”