Building on cooperation established in 2016, Publix will partner with the Carrot Warehouse subsidiary of Instacart to offer 15-minute delivery in suburban Miami. 

The program will involve nano-fulfillment Carrot Warehouse locations allowing Publix to offer fresh produce, pantry staples and household goods with a 15-minute delivery time over extended business hours. The service will be accessed through both the Publix and Instacart Mobile Apps and websites.

The question arises as to whether customers are willing to pay a fee for the convenience of 15-minute delivery and if so, whether the add-on covers the cost of the service.  There is clear evidence that home delivery of prepared meals and by extension, groceries does not offer a suitable return to operators.