Meijer launched the Flashfood program in Detroit as a pilot in late 2019.  The Company places food with imminent expiration of “sell-by” date on a database operated by Flashfood.  Customers can purchase listed items at a discount of up to 50 percent.  Purchases and payment can be made online with subsequent store pickup.  Products include meat, produce, seafood, deli, and bakery items.

Eric Petrovskis, Director of Environmental Compliance and Sustainability at Meijer noted, "Minimizing food waste is a priority for us and we are constantly looking for ways to cut down on landfill use and the production of greenhouse gases."  He added, "Flashfood has been an exciting addition to our stores, and I am happy to see that the program is effective in benefiting not just the environment but also our customers".  It is estimated that more than one million pounds of food has been purchased under the Flashfood program, preventing disposal on landfills.  The program is now available in 255 Meijer supercenters.

Flashfood is contributing to the Meijer goal of halving carbon emissions by 2025.