According to an AEB release on April 29th, the White House Easter Egg Roll led to extensive coverage on major national media outlets including CNN, Fox News, The New York Times and through syndicated print, audio and TV.  Interviews with Emily Metz, the CEO of the AEB and egg producers Andy Seger, (Wabash Valley Produce) and Sarah Stibers (Stibers Farm) provided key messages on quality and the nutritional value of eggs. Emily Metz delivered 22 broadcast interviews with 581 airings directed to key urban markets in the U.S.

The industry also gained favorable responses from reports of egg donations.  The First Lady’s Commemorative Egg generated 370 media placements.