Brick-and-mortar and E-commerce sites anticipate $31.7 billion in spending for Mother’s Day 2022, up 3.6 percent from the 2021 record year.  Prosper Insights and Analytics conducted a survey for the National Retail Federation that disclosed that more than 80 percent of U.S. consumers will celebrate Mother’s Day.

Average spending will attain $245 with categories including jewelry, special meals, tickets to concerts and sporting events and other gifts. The survey determined that half of consumers will spend an excess of $40 on dinner or brunch gatherings.  Greeting cards and flowers will be purchased by over 70 percent of respondents.  Approximately one third of consumers will use websites to order gifts with an additional third shopping at department stores and the remainder purchasing from specialty stores and small businesses.