Kroger will expand its partnership with Loop, extending the trial program to additional U.S. stores.  Initially Kroger applied the program to private label brands prominently displayed in a designated area.  This facilitated purchase of products in recyclable containers to be returned for reuse.

Over the past two years, the U.S. Loop program has expanded to include 150 participating companies with Nestle as a prominent participant. The Ellen MacArthur Foundation has estimated that by converting 20 percent of global plastic packaging into reusable material could represent a $10 billion commercial opportunity for companies in the field.

Kroger intends expanding the Loop program to all major food and household brands as this will contribute to corporate sustainability objectives.