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Customers Reducing Online Ordering of Groceries

03/20/2022

According to a survey conduct by Brick-Meets-Click, a market research company, the U.S. online grocery market attained sales of $8.5 billion in January compared with $8.9 billion in December 2021.  The January 2022 value was 8.6 percent lower than the $9.3 billion in sales during January 2021.  The survey determined that 69.7 million households purchased groceries online during January 2021 declining to 69.0 million in January 2022.

 

In January 2022 delivery sales were 6.3 percent lower to $3 billion compared to January 2021.  Click-and-collect orders increased by 2.5 percent to $4 billion.  Home delivery sales declined by 28.6 percent to $1.5 billion.

 

The data obtained in the survey suggests a return to purchasing in-store or alternatively use of curbside collection of E-mailed orders.  Consumers now appreciate that convenience from home delivery is not worth the additional expense, despite offers by major chains and convenience options including in-garage or in-refrigerator delivery.