The Kroger Company will build a 70,000 square foot customer fulfillment center in northeast Austin intended to commence operations before the end of 2022.  The Austin's spoke facility will be supplied by a fulfillment center in Dallas equipped with an Ocada installation.

It is anticipated that Kroger will make inroads in the Austin market without erecting brick and mortar stores.  The Kroger Company has committed considerable capital to Ocada fulfillment centers as hubs with spoke distribution centers delivering to homes using refrigerated vans.