Pursuing a Corporate objective of using recyclable packaging by 2025 and inclusion of 50 percent post-consumer material in 2022, Coca-Cola has introduced a number of innovations:

• Since consumers in Japan must remove labels from bottles before recycling, Coca-Cola has introduced a bottle without a label in Japan and other nations including South Korea.
• The company has standardized on non-pigmented plastic bottles to improve recyclability.
• In South Africa and Latin America, Coca-Cola has introduced a “universal bottle” that reduces cost and permits the use of refillable PET containers.
• In Germany where high collection costs pertain, Coca-Cola uses premium packaging offering product in returnable glass bottles.

Coca-Cola is continually applying “intelligent experimentation” to evaluate product packaging and processing.  Local markets are free to test innovations that if successful, are extended to other markets where applicable.