This past week, Kroger Delivery was launched in the Atlanta metropolitan area. The service is possible following the opening of an Ocado-equipped Customer Fulfillment Center (CFC) in Forest Park, GA, the third of the proposed sixteen installations in the U.S.  The Atlanta CFC follows the successful opening of the Monroe, OH. location in April 2021 and the second in Groveland, FL. in mid-2021.

Kroger is promoting the service with a $15 discount on three deliveries of $75 or more.  Kroger is also offering Boost by Kroger Plus, an annual subscription service offering free delivery for online orders of $35 or more for a $59 annual payment.  The value and potential sales from the Ocado CFCs will be enhanced by "spoke facilities" of approximately 50,000 square foot in extent.

In commenting on the completion of the Atlanta-area CFC, Luke Jensen of Ocado Solutions stated, "the Forest Park facility brings some of the most innovative technology available anywhere in the world to the heart of Georgia, enhancing the Kroger online ecosystem in the state and delivering a market-leading quality of service online to Kroger customers. 

It is noted that Kroger initiated a substantial minority equity investment in Ocado during May 2018.