According to a February 7th release, the International Egg Commission will initiate Vision 365.  The intent is to double egg consumption to 365 eggs per person per year by 2032.

On face value the goal appears unrealistic and unattainable and is typical of the activities of an organization that meets in expensive places to generate self-aggrandizing statements.

It would appear more practical for the International Egg Commission to build on the inherent nutritional qualities of eggs and derived products and establish attainable goals for expansion. 

Given that approximately a third of the World’s population is economically inactive and is beyond the reach of promotional programs, industrialized nations will have to more than double egg intake to achieve a worldwide doubling in consumption.  A review of sales data for industrialized nations over recent years shows only incremental increases in consumption.  Without some specific catalyst or clearly enunciated plan, Vision 365 can be discounted as a “feel good” worthless sentiment devised and promoted by the Executive of the Commission to justify the expense of their activities.