Egglife Foods Inc. has commissioned Hill Holliday to create a campaign to promote the launch of Sweet Cinnamon Egglife egg-white wraps. Egglife Foods manufactures wraps and tortillas devoid of flour as an ingredient.
The campaign to be presented on TV, online video and social media will depict how Egglife has produced an innovative product using eggs, providing both enhanced taste and superior nutrition compared to conventional wraps.
Andrea Schwenk, VP of Marketing and Innovation at Egglife Foods stated, "we are thrilled to launch this new creative campaign and more effectively communicate what the Egglife brand is all about".