McDonald's Corporation has announced that it will transfer ownership of Dynamic Yield to Mastercard.  The acquisition valued at $300 million in March 2019 provided the QSR with outdoor menu displays responding to surge demand, weather and consumer preferences.  The technology has been introduced to McDonald's drive-through lanes and ordering kiosks.  Under Mastercard ownership, the company technology will be expanded to competing chains and retailers.

In commenting on the purchase, Raj Seshadri, President of Data and Services at Mastercard stated, "the notion of going into a store or opening a web page define an experience perfectly tailored to you is no longer farfetched.  The technology developed by Dynamic Yield will enhance connections between Mastercard customers and consumers".