Ovotrack of the Netherlands is participating with a major egg producer to introduce a traceback system currently used by Walmart for produce.  The Ovotrack Pallet Label solution offers the capability to include an order number and a Walmart location ID in addition to a serial number.

Egg producers will in the future be required to conform to customer identification and transparency requirements.  It is hoped that there will be a high degree of standardization to achieve the intended purpose without disrupting plant operations or adding to expense.