Mercatus a market research company has completed a survey of 40,000 respondents in twenty states to determine shopping preferences. The findings are incorporated in a report eGrocery Transformed:2021.  The outstanding conclusion is that consumers appreciate the convenience of online ordering but favor store pickup.  Avoiding delivery costs imposed by third party providers is the most important motivation for store-pickup. Although more than half of customers surveyed appreciate same-day delivery only 15 percent were willing to pay an additional fee.

Sylvain Perrier, President and CEO at Mercatus noted, "Store-pickup works particularly well for both grocers and their customers in the North American market.  Pickup services offer grocers more control over cost to serve online customers compared to using third party delivery.  Online customers appreciate precision, flexibility and overall convenience provided by store-pickup.