The Administration has approved a 25 percent increase in the level of SNAP assistance, effective October 1st 2021.  Economists and nutritionists have determined that improving the diets of recipients can be achieved in a cost-effective manner.  It is estimated that from a USDA review that increasing benefits will provide more than $36 per person per month for 42 million SNAP beneficiaries.

The dairy industry is anticipating a greater consumption of fluid milk based on surveys that showed that milk is regarded as a healthy and nutritious product.  Hundreds of millions of dollars will be added to the demand for dairy products as a result of the USDA policy decision on SNAP benefits.

It would be appropriate for the AEB to consider an outreach and promotional campaign directed to the numerous recipients of SNAP benefits to encourage consumption of eggs based on the superior balance of nutrients and cost.