Kroger Health and the AEB are jointly promoting a combination of fruits, vegetables and eggs during August.  The objective is to provide nutrient dense diets that support brain function and activation of the immune system coupled with enjoyment of food. 

Kroger Health joined forces with the Produce for Better Health Foundation (PBH) to promote eggs and berries.  Wendy Reinhardt Kapsak, CEO of the Produce for Better Health Foundation stated, "to ensure the return to school is not overshadowed by worry, parents can proactively take key steps to ensure the safety and health of their children by tapping into the emotional connection kids can have with produce”.

The PBH promoted recipes prepared by the Egg and Nutrition Center, and Naturipe Farms on their Facebook channel on August 11th.  PBH will also issue a back-to-school nutrition booklet distributed through Kroger clinics promoting pairings including eggs and blueberries.  Kroger's dieticians will be provided with new nutrition information and the science behind the combination of berries and eggs to improve cognitive health.

Bridget Wojciak, Director of Nutrition at Kroger Health stated, "our philosophy is to bring our shoppers science-based, real life, simple ways to enjoy delicious food that helps them feel great".

Under current leadership, the American Egg Board and subsidiary Egg Nutrition Center are reaching out to other industry groups to promote eggs in innovative ways benefiting the industry.