Stung by a 28 percent decline in 2020 revenue to $689.1 million from $958.9 million in the previous year, the Subway chain is introducing ten modified sandwiches and introducing a dozen new or improved ingredients.  Even before the death of founder Fred DeLuca in 2015, Subway recorded annual declines in sales and defection of franchisees due to over-trading and intra-brand competition.  Sales in 2020 were affected by COVID restrictions although the decline was far more pronounced than for major QSR chains, including McDonald’s Corp. and Burger King.

To prepare for the introduction of new menu items, most Subway stores closed at 6 pm on July 12th and reopened July 13th with special offers and give-aways until noon.

Subway will mount a new promotional campaign including print and video advertizing featuring the new menu and featuring advanced online ordering.