Howard Friedman, currently President and CEO of Post Consumer Brands business unit, will assume the role of Chief Operating Officer with immediate effect.

He will report directly to CEO Rob Vitale with the objective of “driving better collaboration, cost reduction, and revenue opportunities across the portfolio.”

Post Holdings owns Michael Foods and recently acquired Almark Foods, a producer of hard-cooked peeled eggs.  It remains to be seen whether Friedman will be able to effect synergies to increase returns from investments in the egg business.