To celebrate National Egg Day, the Jimmy Dean, a Tyson Foods brand is offering consumers a rebate on one-pound rolls of premium pork sausage.  Ten thousand offers will be available for redemption.  Consumers are required to scan an egg using a Snapchat app. and submit the image together with a receipt for the purchase of sausage.  Redemption will be through a PayPal account.  

As described the promotion will be limited in extent and will be too complicated for other than tech-savvy consumers especially for those not regularly using apps and PayPal.  Although supported by the American Egg Board, the program does not appear to have any obvious promotional value for eggs.