To date the Kroger Health Network of pharmacies and nurse practitioners have distributed more than 4.6 million doses of COVID vaccine. In order to increase the rate and volume of administration, the company has introduced the CommunityImmunity incentive program with weekly prizes and giveaways amounting to $5 million for winners.

Rodney McMullen, chairman and CEO of Kroger stated “The faster we reach CommunityImmunity the sooner we can all get back to enjoying backyard barbeques, live music and gatherings for special occasions.”

Ian Sams, Deputy Assistant Secretary for Public Affairs at the U.S. Department of Health and Human Services stated, “To vaccinate more Americans and help bring this pandemic to an end we will all have to do our part. It is exciting that Kroger is using innovative tactics to encourage vaccination among its millions of customers across the country.”