Deviled Eggs Require Seasonal Promotion
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06/01/2021 |
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A recent survey conducted by Advantage Sales conducted in late April among 1,000 U.S. grocery shoppers determined that 17 percent intend to serve deviled eggs with traditional BBQ entertaining. This value is below the 18 percent recorded for meat substitute burgers and 24 percent for baked beans and compares unfavorably with the leaders, hamburgers at 67 percent and hot dogs at 42 percent.
During a season characterized by more entertaining due to the relaxation of COVID restrictions, promoting any egg dish including deviled eggs will benefit demand. In previous years the AEB has used social media to great effect and it is hoped that their efforts will increase seasonal consumption.
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