The FDA Office of Food Policy and Response will initiate a challenge to entrepreneurs and companies to develop food traceability solutions.  Frank Yiannas, Deputy Commissioner for Food Policy and Response will encourage submissions under the Low-or-no-Cost Tech-Enabled Traceability Challenge.  Farmers, importers, manufacturers, processors, distributors and retailers are invited to submit solutions that relate to traceability.

Yiannas noted, "the food industry will gain new insights into how to solve traceability challenges and the FDA will open the door to a conversation about finding new ways to overcome obstacles in the road to farm-to-for traceability".