Consumers from Michigan, California, Texas, Florida, and New York have filed a class action lawsuit in Federal court alleging deceptive advertising and promotion by Vital Farms.  The lawsuit was filed with the motivation and assistance of attorneys representing the People for the Ethical Treatment of Animals Foundation.

The plaintiffs contend that Vital Farms “uses cruel and unethical practices in raising its chickens”.  In refuting the allegations, Vital Farms pointed to certification and auditing by accepted welfare organizations and their retailers.

Details of the financial results posted by Vital Farms can be retrieved from the SEARCH feature by entering “Vital Farms”.