Amazon Go Grocery will be rebranded as Amazon Fresh.  An existing Amazon Go Grocery store in Redman, WA. will be closed and the Seattle Capitol Hill store will be designated as an Amazon Fresh location.

Amazon Fresh grocery stores will feature Smart Carts and Amazon Echo devices.  The small- format Amazon Go stores featuring cashierless technology will be expanded in number in many metro areas.

In a related issue Whole Foods Market, owned by Amazon, has proposed a future expansion program with up to forty new store locations. The ultimate Amazon strategy appears unclear as to whether their footprint in food retail will be extended through the Whole Foods Market banner or versions of Amazon brick-and-mortar locations complemented by online ordering with pickup or delivery.