Faced with vaccine hesitancy, Target Corp is offering $5 coupons to employees and customers after receiving a COVID vaccine at a CVS-Target pharmacy.  Currently CVS Health operates 1,700 pharmacies within Target stores. Target has modified areas adjacent to pharmacies to allow for social distancing and has upgraded fitting rooms to be used to administer vaccines. 

Target has contributed $1 million to non-profits offering discounted rides to vaccine appointments through the Lyft Universal Vaccine Access Campaign.  Target will also donate $1 million to the Ad Council promotion to encourage acceptance of COVID vaccines.