The American Egg Board has appointed Mike Hostetler to the newly created position of Director of Consumer Insights.  In this position he will report to Nat Hedtke the Vice President Insights & Innovation.  Hostetler will be responsible for a new integrated consumer, customer and egg industry research and intelligence center.  Information from this unit will be used to develop strategic initiatives to increase the demand for shell eggs and products.  Hostetler earned a BA in Actuarial Science from Butler University and an MBA from the University of Wisconsin-Madison.

Mike has fifteen years of food industry experience with Kellogg, McCormick, Kraft Heinz and mostly recently Perdue Foods.