The AEB has announced the 2021 Incredible Egg Challenge featuring Allison Holker-Boss as the program announcer collaborating with three popular food, crafting and lifestyle influencers who will be the participants in the competition.

Allison is a former competitor from the So You Think You Can Dance contest and is a television host, professional dancer and choreographer. She has over two million Instagram followers and posts exciting content including food, dance and celebrity interviews

Allison has already participated in interviews with five top-tier media platforms including People and E News online. The AEB press release appeared on sixty online outlets with over 22 million in circulation.