Danone S.A., a major multinational dairy company based in France, has purchased Earth Island Inc. for an undisclosed figure. Earth Island was founded in 1988 and produces plant-based cheese and mayonnaise substitutes under the Follow Your Heart™ and Vegenaise™ Brands. Danone products are marketed in the U.S under the Dannon brand.
Emmanuel Faber, Chairman and CEO of Danone stated, "we are thrilled to announce the acquisition of Follow Your Heart opening a strong foothold for Danone into the promising flexitarian trend in the U.S. market”.
Given Danone Marketing expertise and strength with sales Worldwide in the region of $60 billion annually, Vegenaise will make inroads into the market for non-egg mayonnaise substitutes and specifically the Kraft and Just products.