As part of the Hendrix Genetics Vision 2025 strategic plan, Thijs Hendrix and Antoon van den Berg will relinquished their management positions with the appointment of Jolanda van Haarlem as CEO.  Hendrix and van den Berg have led Hendrix Genetics since 2005, building a company distributing seven livestock species, operating with 3,500 employees and with operations in twenty-five nations. 

In announcing the changes, van den Berg stated, "it has been a pleasure to lead Hendrix Genetics and see the company grow.  Today we are well positioned to continue building on the strong momentum we have created.  I am excited to welcome Jolanda to the company.  Her track record, depth of international experience and people skills makes her an ideal leader for the company into a new era of growth and market leadership". 

Thijs Hendrix, majority shareholder and president of the company stated, "we have been very fortunate with the leadership of Antoon van den Berg and look forward to continue to work together as shareholders to further develop the company". 

Jolanda is a graduate in applied sciences and holds an MBA from Henley Business University in the UK.  Her experience includes positions at Provimi and Quest International. She served with Cargill Nutrition based in China from 2013 through 2017 and since 2018, in a managerial position with Cargill Animal Nutrition for Europe, Middle East, Africa and Russia.

The executive committee of Hendrix Genetics will consist of the CEO Jolanda van Harlem, the CFO, Mariette Ferrari, COO Raf Beeren and Chief Innovation and Technology Officer, Johan van Arendonk.