
Noble Foods in cooperation with Bingham and Jones has entered the U.K. market with the Crackd™ Brand that will be stocked by Marks and Spencer, a major upmarket chain. The joint venture under development for three years will trade under the name of Plant Heads. The company intends consolidating their base in the UK and then moving to the EU. Crackd™ liquid sells for $5.20 for a 16 fl. Oz. plastic container.