The Simple Truth™ plant-based collection has been expanded by more than 20 products including vegan cookie dough, oat milk, deli slices, sausages, snacks and dips.  The company anticipates that by the end of 2020, a total of 75 products will be offered in the range.

Brad Studer, Senior Director of Our Brands, noted, “As our customers’ eating styles and health and wellness goals continue to evolve, Simple Truth™ will continue to deliver an unmatched combination of quality and value for natural, organic, and plant-based foods.”  Consistent with the plant-based foods initiatives, King Soopers, a mountain-state banner of Kroger, was recognized in the Good Food Retail Report as being the “Best Plant-Based Store-Brand Assortment.”