Share via Email


* Email To: (Separate multiple addresses with a semicolon)
* Your Name:
* Email From: (Your IP Address is 3.138.114.94)
* Email Subject: (personalize your message)


Email Content:

Grocery Shoppers Developing Post-COVID Purchasing Routine

09/23/2020

Research conducted by Catalina Inc. has shown that six months after the emergence of COVID-19, shoppers are making fewer trips to supermarkets but are spending more per visit.  August data showed a six percent increase in monthly expenditure from $310 to $330 but with eleven percent fewer trips compared to the corresponding month in 2019.  Grocery shoppers averaged 6.7 retailer trips in August but spent 19 percent more per trip ($41.38) compared with August 2019. 

 

Categories that have demonstrated increased demand following the onset of COVID include yeast, up by 117 percent presumably for home baking, disinfectants and cleaners up 212 percent, frozen meals up 189 percent and health categories including hand sanitizers, masks and safety items by 216 percent. 

 

The implication for the shell-egg industry is the need for larger packs and delivery of eggs to supermarkets that are as fresh as possible to allow consumers extended storage time.  The obvious increase in home cooking also adds to per capita consumption.  Phasing out restaurant meals in favor of home preparation represents increased demand for egg liquids in consumer packs.