The FoodMaxx banner of the Save Mart company chain is emphasizing low cost in response to consumer trends impacted by COVID-19 induced recession and unemployment.  FoodMaxx promotes Wall of Value offers within stores for both daily essential products and their private brands.  Shoppers can also take advantage of a FoodMaxx mobile app to download digital coupons and to learn of special offers. 

The FoodMaxx chain of 53 stores applies aggressive buying programs, reducing overhead in store operations and local sourcing.  In many respects FoodMaxx is employing a similar strategy to the deep discounters, such as Aldi, with a concentration on private brands, warehouse ambiance and competitive pricing.