The Manifest recently conducted a survey on 500 U.S. adults concerning patterns in grocery purchases and use of online ordering and delivery. Of those surveyed, 62 percent favored in- person buying groceries in a store.  Approximately one quarter of respondents used either online grocery delivery or curbside pickup.

Consumers surveyed acknowledged that they are visiting supermarkets at less frequent intervals and purchasing more of their requirements during fewer transactions.  Expenditures on meals outside the home have been transferred to purchase of groceries for home dining.

The Manifest reported that 12 percent of respondents used grocery delivery services since the onset of the COVID pandemic.  Justifications include saving in time (52 percent of those surveyed); safety (11 percent) and avoiding driving and parking (10 percent).

In determining negative aspects of online ordering and delivery, expense was cited as the major deterrent by 22 percent of respondents followed by inferior quality of produce (17 percent) and the remainder attributed to service issues.

The Manifest concluded that the E-commerce channel is building loyalty and will be a regular component of grocery purchases over the long-term. Although the immediate challenge will be to resolve issues relating to service, the cost factor appears insurmountable. This is especially the case if state legislatures on both coasts require delivery personnel to be classified as employees wit benefits and not as currently independent contractors.