DoorDash has launched their DashPass service to deliver groceries to homes in as little as an hour depending on locality. DashPass will incur a $10 per month subscription service allowing unlimited free deliveries and reduced service fees for orders of at least $12. Individual stand- alone orders will be delivered at a cost of $4.
DoorDash has extended services from meal delivery based on their "last-mile" experience. Supermarkets and grocery stores will pack orders with DoorDash responsible for delivery. DoorDash previously interacted with Walmart, Albertsons and Hy-Vee with a home delivery service involving customers placing orders on store apps with DoorDash responsible for transport.
DoorDash will launch in urban California markets in cooperation with Smart & Final; in Midwestern urban markets in association with Meijer and Fresh Thyme Farmers Market. It is intended to initiate deliveries from Hy-Vee in the Midwest and New York City. DoorDash operates in 4,000 cities in all fifty states of the U.S. in addition to Canada and Australia.