By 2030, Kroger intends to achieve either total recyclability, combustibility or re-use for all packaging material used for the Our Brands™ range of products.  To achieve this objective, Kroger has initiated a study to determine the range of packaging materials and their impact on the environment. 

Kroger will immediately promote the use of recycled content in packaging with all Our Brand™ products to incorporate at least ten percent of recycled content.  Kroger is evaluating unnecessary packaging following the lead of Walmart Stores. A Kroger spokesperson noted, "we will leverage company resources, expertise and external partnerships where possible to advance progress in our goals".

Kroger already offers in-store recycling for plastic film, grocery bags, and plastic wrapping following recent industry trends.