
A U.S. District Judge in Fort Lauderdale, FL. ruled in favor of Burger King in an action filed by a vegan group. At issue was the fact that Burger King cooked vegetable-based patties on the same grill as beef patties.
Judge Raag Singhal ruled that the seven plaintiffs failed to show that consumers were deceived into paying higher prices for a vegan product. Plaintiffs did not inquire as to how the vegetable-based patties were cooked and the method of cooking was not inconsistent with advertisements. Judge Singhal also ruled that the plaintiffs’ claims were restricted to individuals and did not justify a class action.