Kroger has partnered with TerraCycle to accept flexible packaging including produce bags, plastic overwrap, and polystyrene that is not disposed of through municipal curbside collection.  Customers will assemble and ship eligible packaging to TerraCycle using a free prepaid label and will redeem points based on the weight of packaging material.

Keith Dailey, Group Vice President of Corporate Affairs and Chief Sustainability Officer, stated, “A key part of achieving our ambitious Zero Hunger-Zero Waste vision is offering our customers innovative solutions to recycle and reuse product packaging.”

The innovation is expected to improve the image of Kroger Simple Truth and Simple Truth Organic products that collectively exceeded sales of $2.5 billion in 2019.