The Organic Trade Association (OTA) claims that organic food sales in 2019 attained $50 billion, up five percent over 2018. Predictably organic foods increased in volume and value during the first quarter of 2020 coincident with the spike in grocery sales occasioned by COVID-related home confinement. 

EGG-NEWS takes exception at the statement by Laura Batcha, CEO and Executive Director of the OTA that "the pandemic has only increased our desire for clean, healthy food".  This statement may be interpreted as inferring that generic foods are ‘less than healthy and possibly unclean’ which is patently not the case.

It would serve the image of organic food for their proponents to quantify and publicize tangible and quantifiable advantages of certified products, if any, over conventional alternatives.  Deprecating a competitive product is not a successful long-term strategy. The statement by Batcha is probably intended more for internal consumption than to influence consumers.