A benchmark study conducted by Market Force Information assigned the title of Value Leader to Aldi for the tenth consecutive year.  The survey was based on more than 10,000 U.S. consumers rating shopping experiences including check-out speed, convenience, cleanliness, and value.  In addition, Aldi private labels were designated the most preferred among U.S. consumers. 

The Market Force designation is confirmed by additional awards. Aldi placed first in a Dunnhumby Retailer Preference Index Report and a 2019 Kantar study demonstrated that Aldi was more cost-effective than competitors.

Aldi now has 2,000 stores in 36 states and will be the third-largest grocery retailer by store count by the end of 2022.

In commenting on the MFI award, Jason Hart, CEO of Aldi U.S., stated “Customers have always counted on us for our low prices and we are thrilled to also be recognized as the nation’s most preferred private label brand.”