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Walmart to Introduce Amazon-Like Subscription Program

07/08/2020

Walmart Stores is apparently close to launching a subscription-based service called Walmart +.  According to informed sources, the membership program will cost slightly under $100 per year and will provide same-day delivery of groceries and will suppy other benefits.  The launch was intended for the second quarter, but has been delayed due to the impact of COVID-19.  Amazon Prime has 150 million members and has a twelve-year headstart on Walmart +. The chain has made considerable progress in increasing online sales with a 37 percent growth rate in 2019 and an understandably higher 75 percent for the quarter ending April 30th. This is attributed to home confinement and pandemic buying.  The advent of Walmart + will represent competition for Amazon and could be characterized as a Clash of the Titans.