The Wall Street Journal on June 10th Reported on the Covid-19 problems encountered by Be Well Nutrition Inc. This company produces a protein-supplement branded as Iconic Protein™.  The article noted that the Company is enduring increased costs attributed to COVID-19. In this case the problem is obviously self-inflicted. Be Well Nutrition reported having to charter an aircraft to transport "grass-fed milk protein” from Ireland.

With a current surplus of milk and derived products and with extreme economic hardship in the U.S. dairy industry, it is difficult to understand why a domestic manufacturer is obliged to import milk products from Ireland or for that matter any other nation. Despite a U.S. surplus, the Company has chosen to import ingredients at considerable cost simply to sustain a meaningless promotional claim. It is hoped that they will not apply for any Covid-19 Federal relief funds.

Products distributed by the company located in Durham, NC. appeal to affluent consumers with apparent concerns over health and nutrition. Be Well Nutrition market their Iconic Protein™ drinks and powders with claims of non-GMO, freedom from soy, lactose, BPA and antibiotics and with milk products derived from “grass-fed cows”.