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Consumers Unphased by Transitory Price Spike for Eggs

06/01/2020

A survey commissioned by the American Egg Board (AEB), demonstrated that volatility in price and the March spike in prices for eggs had minimal effect on perception of farmers or the willingness to buy. The AEB omnibus survey was based on 1,000 interviews between May 15th and 17th.

 

It is interesting that only 47 percent of all egg buyers surveyed noted the increase in price resulting from pandemic buying.  In the case of 70 percent of egg buyers, there was no change in perception of egg farmers and 23 percent had a more positive appreciation of their contribution to availability. 

 

About 40 percent of egg buyers considered that the transitory increase in price would have no effect on future purchases. An equal proportion of respondents, stated that they would be somewhat less likely to purchase eggs as frequently due to higher price.  Only 19 percent stated that they would be much less likely to purchase eggs as frequently during periods of higher prices.  There was very little difference between respondents categorized as ‘heavy buyers’, purchasing three or more dozen eggs per month from their counterparts buying fewer eggs.