WEGGSDAY embraces the popularity of combining a day of the week with a popular food. To launch the campaign — the latest in the American Egg Board’s “How Do You Like Your Eggs” platform — the American Egg Board created a two-minute original music video, titled “Wednesday Is Officially WEGGSDAY!” The animated video, to be officially launched on June 3rd, also highlights the versatility of eggs, reminding consumers that eggs are a great meal solution beyond just breakfast. The video can be accessed at <www.Weggsday.com>

Liz Gruszkievicz, recently appointed as VP, Marketing at the American Egg Board stated  “eggs in the past few years have become more popular with consumers than ever. In fact, in 2019, egg consumption reached its highest level in decades. So, naturally, eggs deserve their own day of the week,” Liz added “consumers are insatiably hungry for ideas about what to make for their meals, now more than ever, and by highlighting the versatility, nutritional value and ease of preparation of eggs on WEGGSDAY.

 Following the launch, the American Egg Board will release related content including recipes, on-line every Wednesday. Users are encouraged to share how they celebrate each week with #WEGGSDAY on social media.

The campaign will run on Twitter, Instagram, Facebook, Pinterest and VEVO — which includes platforms such as YouTube, Apple TV, Roku, and FireTV. WEGGSDAY spots will appear before the videos of a dozen major artists, including Harry Styles, Khalid, and Carrie Underwood. The campaign was created in partnership with creative agency Energy BBDO. For additional information contact Marc Dresner <mdresner@aeb.org>