A recent agreement between Michael Foods and JUST, founded and managed by Josh Tetrick, will undertake manufacturing and distribution of the JUST Egg substitute to food service companies.

Mark Westphal, President of Michael Foods, a subsidiary of Post Holdings, stated “Eggs will continue to be a nutritious and affordable staple in America’s diet and JUST Plant based egg products provide a great complement to our value-added eggs by allowing customers to serve every consumer their preference.”

Currently, JUST is supplied as either a liquid or a pre-baked folded egg patty. Protein is derived from mung beans, but the nutritional content is generally regarded as inferior to real eggs.  Whether the association with Michael Foods will materially increase, market penetration of the egg substitute will be indicated by relative future sales of both the product and real eggs.